Digital Marketing Services | DWF Agency Bucharest

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Digital Marketing Services

Full-service agency · Bucharest

We grow businesses

through digital marketing

6 integrated specialisations: SEO, GEO, PPC, Social Media, eMail Marketing, and Data Analytics — all under one roof, with a coherent strategy and transparent reporting.

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Clients who have undergone an audit

48–72 hours

Delivery report

48–72 hours

Delivery report

80+

Checkpoints

80+

Checkpoints

4.2 average

Critical problems for the audit

4.2 average

Critical problems for the audit

SEO – Search Engine Optimisation

Comprehensive SEO solutions: from technical audit and content strategy to advanced link building and international SEO.

Technical & Strategy

Complete SEO Audit

Technical analysis, on-page and off-page

Complete SEO Audit

Technical analysis, on-page and off-page

SEO Strategy

Personalised plan for 6–12 months

SEO Strategy

Personalised plan for 6–12 months

Core Web Vitals

Speed, LCP, CLS, INP

Core Web Vitals

Speed, LCP, CLS, INP

Website Architecture

URL structure, silos, crawlability

Website Architecture

URL structure, silos, crawlability

Google penalty

Manual & algorithmic recovery

Google penalty

Manual & algorithmic recovery

SEO Migration

Rebranding, domain change, CMS

SEO Migration

Rebranding, domain change, CMS

Content & On-Page

Keyword Research

Intention, volume, difficulty, clustering

Keyword Research

Intention, volume, difficulty, clustering

SEO content

Blog articles, pillar pages, guides

SEO content

Blog articles, pillar pages, guides

On-Page Optimisation

Titles, meta, headings, schema markup

On-Page Optimisation

Titles, meta, headings, schema markup

SEO for Featured Snippets

Position 0, People Also Ask, rich results

SEO for Featured Snippets

Position 0, People Also Ask, rich results

AI & SEO

Optimization for SGE / AI Overview

AI & SEO

Optimization for SGE / AI Overview

Types of SEO

SEO eCommerce

Shopify, WooCommerce, categories, products

SEO eCommerce

Shopify, WooCommerce, categories, products

Local SEO

Google Business, citations, NAP, reviews

Local SEO

Google Business, citations, NAP, reviews

International SEO

Hreflang, multilingual structures, geo-targeting

International SEO

Hreflang, multilingual structures, geo-targeting

YouTube SEO

Titles, tags, thumbnails, watch time

YouTube SEO

Titles, tags, thumbnails, watch time

Mobile-First SEO

Mobile UX, speed on 3G/4G, AMP

Mobile-First SEO

Mobile UX, speed on 3G/4G, AMP

Enterprise SEO

Solutions for large websites and corporations

Enterprise SEO

Solutions for large websites and corporations

Off-Page & Reporting

Link building

Guest post, digital PR, editorial links

Link building

Guest post, digital PR, editorial links

Digital PR & SEO

Media links, awards, mentions

Digital PR & SEO

Media links, awards, mentions

Disavow & Detoxification

Remove toxic link profiles

Disavow & Detoxification

Remove toxic link profiles

Reporting & Analytics

GA4, Search Console, lunar dashboard

Reporting & Analytics

GA4, Search Console, lunar dashboard

Training SEO

Internal team courses, workshops

Training SEO

Internal team courses, workshops

GEO – Generative Engine Optimization

Optimisation for generative search engines: ChatGPT, Perplexity, Google AI Overviews, Bing Copilot, and other AI systems that replace classical results.

GEO Fundamentals

Audit GEO

Current visibility in AI search engines

Audit GEO

Current visibility in AI search engines

GEO Strategy

Action plan for AI search visibility

GEO Strategy

Action plan for AI search visibility

AI Prompts Research

What questions do users ask in ChatGPT & Co.

AI Prompts Research

What questions do users ask in ChatGPT & Co.

AI Mentions Monitoring

Brand tracking in generative responses

AI Mentions Monitoring

Brand tracking in generative responses

Competitor Analysis GEO

Who appears in AI vs. you, and why

Competitor Analysis GEO

Who appears in AI vs. you, and why

Content for AI

Optimised Content for LLMs

Structure, clarity, quotes, verifiable data

Optimised Content for LLMs

Structure, clarity, quotes, verifiable data

Q&A & FAQ Optimization

Direct answers to conversational questions

Q&A & FAQ Optimization

Direct answers to conversational questions

Authoritative Content & E-E-A-T

Expertise, authority, trust for AI

Authoritative Content & E-E-A-T

Expertise, authority, trust for AI

Data Structure & Schema

Advanced markup for AI understanding

Data Structure & Schema

Advanced markup for AI understanding

Citations & References

Building the cited source profile from AI

Citations & References

Building the cited source profile from AI

AI Target Platforms

Google AI Overviews (SGE)

Appearance in Google AI summaries

ChatGPT & ChatGPT Search

Brand mention in OpenAI responses

ChatGPT & ChatGPT Search

Brand mention in OpenAI responses

Perplexity AI

Source cited in Perplexity responses

Perplexity AI

Source cited in Perplexity responses

Bing Copilot

Visibility in Microsoft AI search

Bing Copilot

Visibility in Microsoft AI search

Apple Intelligence & Siri

Optimisation for the Apple AI ecosystem

Apple Intelligence & Siri

Optimisation for the Apple AI ecosystem

Claude, Gemini & Alte LLMs

Extensive presence in all AI systems

Technical & Reporting

llms.txt Optimization

Instructions file for AI crawlers

llms.txt Optimization

Instructions file for AI crawlers

Knowledge Graph & Entities

Build AI verified entity profile

Knowledge Graph & Entities

Build AI verified entity profile

PR Digital for AI

Links from sources frequently cited by LLMs

PR Digital for AI

Links from sources frequently cited by LLMs

AI Visibility Reporting

Share of voice in generative engines

AI Visibility Reporting

Share of voice in generative engines

Training GEO Intern

Workshops for marketing & SEO teams

Training GEO Intern

Workshops for marketing & SEO teams

PPC – Pay-Per-Click Advertising

Strategically managed Google Ads, Meta Ads, and Programmatic campaigns for maximum ROI and minimal cost per acquisition.

Google Ads

Căutare anunțuri

Advertisements in Google search results

Căutare anunțuri

Advertisements in Google search results

Display Ads

Visual banners on the Google network

Display Ads

Visual banners on the Google network

Google Shopping

Campaigns for eCommerce products

Google Shopping

Campaigns for eCommerce products

YouTube Ads

Pre-roll, bumper, discovery ads

YouTube Ads

Pre-roll, bumper, discovery ads

Performance Max

Google cross-channel automated campaigns

Performance Max

Google cross-channel automated campaigns

Campanii de aplicații

Installations and engagement for applications

Campanii de aplicații

Installations and engagement for applications

Social Media Ads

Meta Ads (Facebook & Instagram)

Lead generation, conversions, awareness, retargeting

Meta Ads (Facebook & Instagram)

Lead generation, conversions, awareness, retargeting

LinkedIn Ads

B2B, InMail, Lead Generation Forms

TikTok Ads

In-feed, TopView, Spark Ads

Pinterest Ads

Promoted Pins for products & lifestyle

X (Twitter) Ads

Promoted Posts, Trends, Follower Ads

X (Twitter) Ads

Promoted Posts, Trends, Follower Ads

Strategy & Optimisation

PPC Campaign Audit

Account structure, budget, quality score

PPC Campaign Audit

Account structure, budget, quality score

Retargeting & Remarketing

Custom audiences, lookalike, RLSA

Retargeting & Remarketing

Custom audiences, lookalike, RLSA

A/B Testing Ads

Titles, descriptions, extensions, landing pages

A/B Testing Ads

Titles, descriptions, extensions, landing pages

CPA & ROAS Optimisation

Cost per acquisition reduction, ROI maximization

CPA & ROAS Optimisation

Cost per acquisition reduction, ROI maximization

Programmatic Advertising

DSP, RTB, third-party audiences

Programmatic Advertising

DSP, RTB, third-party audiences

PPC for eCommerce

Feed optimization, PMAX, Smart Shopping

PPC for eCommerce

Feed optimization, PMAX, Smart Shopping

Tracking & Reporting

Set up Conversion Tracking

Google Tag Manager, Meta pixel, events

Set up Conversion Tracking

Google Tag Manager, Meta pixel, events

Multi-touch Assignment

Allocation models, customer journey

Multi-touch Assignment

Allocation models, customer journey

Monthly Reporting Dashboard

Looker Studio, KPIs, recommendations

Monthly Reporting Dashboard

Looker Studio, KPIs, recommendations

Optimisation de la Page d'Atterrissage

CRO, heat maps, and UX for conversions

Optimisation de la Page d'Atterrissage

CRO, heat maps, and UX for conversions

Training PPC Intern

Google Ads & Meta Ads courses for the team

Training PPC Intern

Google Ads & Meta Ads courses for the team

Social Media

A complete set of SEO tools designed to structure strategy, execution, and delivery all in one place.

Strategy & Management

Social Media Strategy

Editorial plan, tone, brand objectives

Social Media Strategy

Editorial plan, tone, brand objectives

Calendar Editorial

Monthly content planning across all platforms

Calendar Editorial

Monthly content planning across all platforms

Community Management

Answers, moderation, daily engagement

Community Management

Answers, moderation, daily engagement

Social Media Audit

Account analysis, competitors, opportunities

Social Media Audit

Account analysis, competitors, opportunities

Competitor Analysis

Benchmarking, positioning, differentiation

Competitor Analysis

Benchmarking, positioning, differentiation

Define Audiences & Personas

Segmentation, buyer personas, targeting

Define Audiences & Personas

Segmentation, buyer personas, targeting

Creation & Content

Social Media Graphic Design

Templates, stories, reels covers, banners

Social Media Graphic Design

Templates, stories, reels covers, banners

Video Production & Reels

Short-form video, montage, subtitles

Video Production & Reels

Short-form video, montage, subtitles

Copywriting Social Media

Captivating text, hashtags, call-to-action

Copywriting Social Media

Captivating text, hashtags, call-to-action

UGC Content & Storytelling

User-generated content, brand stories

UGC Content & Storytelling

User-generated content, brand stories

Content Generated with AI

Creative automation, production scaling

Content Generated with AI

Creative automation, production scaling

Platforms

Facebook

Pages, groups, events, shop

Facebook

Pages, groups, events, shop

Instagram

Feed, Stories, Reels, Collaborative Posts

Instagram

Feed, Stories, Reels, Collaborative Posts

TikTok

Organic strategy, trends, TikTok SEO

Personal branding, company page, thought leadership

YouTube

Channel, playlist, organic optimisation

YouTube

Channel, playlist, organic optimisation

Pinterest & X (Twitter)

Visual presence and brand conversations

Influencer & Reporting

Influencer Marketing

Identification, negotiation, briefing, reporting

Influencer Marketing

Identification, negotiation, briefing, reporting

Partnerships & Collaboration

Co-marketing, cross-promotion, brand deals

Partnerships & Collaboration

Co-marketing, cross-promotion, brand deals

Social Listening

Monitoring mentions, sentiments, crises

Social Listening

Monitoring mentions, sentiments, crises

Monthly Reporting & KPIs

Reach, engagement, growth, conversions

Monthly Reporting & KPIs

Reach, engagement, growth, conversions

Training Social Media Intern

Workshops for your internal team

Training Social Media Intern

Workshops for your internal team

Data Analytics

A complete set of SEO tools designed to structure strategy, execution, and delivery all in one place.

Tracking & Implementation

Audit Tracking

Complete check of GA4, GTM, pixels, events

Audit Tracking

Complete check of GA4, GTM, pixels, events

GA4 Implementation

Correct setup, UA migration, property configuration

GA4 Implementation

Correct setup, UA migration, property configuration

Google Tag Manager

GTM container, tags, triggers, variables

Google Tag Manager

GTM container, tags, triggers, variables

Enhanced Ecommerce

Cart tracking, checkout, purchase, refunds

Enhanced Ecommerce

Cart tracking, checkout, purchase, refunds

Server-Side Tracking

Cookieless data collection, GA4 SGTM, Meta CAPI

Server-Side Tracking

Cookieless data collection, GA4 SGTM, Meta CAPI

Reporting & Dashboards

Looker Studio Dashboard

Automated reports, live connectors, client branding

Looker Studio Dashboard

Automated reports, live connectors, client branding

BigQuery & Advanced SQL

Export GA4 → BigQuery, custom queries

BigQuery & Advanced SQL

Export GA4 → BigQuery, custom queries

Executive Dashboard

KPI business: CAC, LTV, ROAS, profit per channel

Executive Dashboard

KPI business: CAC, LTV, ROAS, profit per channel

Automated Reporting

Weekly / monthly submission via email or Slack

Automated Reporting

Weekly / monthly submission via email or Slack

Multi-source connectors

Ads, Meta, Search Console, CRM, eComm platform

Multi-source connectors

Ads, Meta, Search Console, CRM, eComm platform

Assignment & Optimization

Allocation Models

First click, last click, data-driven, linear

Allocation Models

First click, last click, data-driven, linear

A/B Testing & CRO

GA4 experiments, alternative Google Optimize

A/B Testing & CRO

GA4 experiments, alternative Google Optimize

Funnel Analysis

Drop-off at each stage, conversion opportunities

Funnel Analysis

Drop-off at each stage, conversion opportunities

Audience Segmentation

Cohort, RFM, behaviour, CLV value

Audience Segmentation

Cohort, RFM, behaviour, CLV value

Predictive Analytics

Conversion probability, churn, predictive LTV GA4

Predictive Analytics

Conversion probability, churn, predictive LTV GA4

Heat Maps & UX

Hotjar, Microsoft Clarity — behaviour analysis

Heat Maps & UX

Hotjar, Microsoft Clarity — behaviour analysis

Platforms & Training

Google Analytics 4

Advanced setup, Explore, Audiences, Conversions

Google Cloud & BigQuery

Data warehouse, data modeling, integrated ML

Google Cloud & BigQuery

Data warehouse, data modeling, integrated ML

Power BI & Tableau

Advanced views for enterprise teams

CRM Integrations

HubSpot, Salesforce, Pipedrive → GA4 import

CRM Integrations

HubSpot, Salesforce, Pipedrive → GA4 import

Training Analytics

GA4 + Looker Studio workshop for internal teams

Training Analytics

GA4 + Looker Studio workshop for internal teams

AI & Machine Learning

Predictive models, clustering, automated reporting

AI & Machine Learning

Predictive models, clustering, automated reporting

Email Marketing

A complete set of SEO tools designed to structure strategy, execution, and delivery all in one place.

Strategy & Setup

Email Marketing Strategy

Objectives, segmentation, customer journey

Email Marketing Strategy

Objectives, segmentation, customer journey

Email Campaign Audit

Deliverability, open rates, list structure

Email Campaign Audit

Deliverability, open rates, list structure

Setup ESP Platform

Mailchimp, Klaviyo, ActiveCampaign, Brevo

Setup ESP Platform

Mailchimp, Klaviyo, ActiveCampaign, Brevo

SPF / DKIM / DMARC Configuration

Domain authentication, sender reputation

SPF / DKIM / DMARC Configuration

Domain authentication, sender reputation

GDPR & Compliance

Opt-in, unsubscribe, data policies

GDPR & Compliance

Opt-in, unsubscribe, data policies

CRM & eCommerce Integrations

Shopify, WooCommerce, HubSpot, Salesforce

CRM & eCommerce Integrations

Shopify, WooCommerce, HubSpot, Salesforce

List & Growth

Subscriber List Growth

Pop-ups, forms, lead magnets, landing pages

Subscriber List Growth

Pop-ups, forms, lead magnets, landing pages

Advanced Segmentation

Behaviour, demographics, RFM, tags

Advanced Segmentation

Behaviour, demographics, RFM, tags

Cleaning & Sanitising List

Remove invalid addresses, re-engagement

Cleaning & Sanitising List

Remove invalid addresses, re-engagement

Re-engagement Campaigns

Reactivate inactive subscribers, win-back

Re-engagement Campaigns

Reactivate inactive subscribers, win-back

Lead Magnets & Opt-in

Ebook, checklist, discount, webinar, quiz

Lead Magnets & Opt-in

Ebook, checklist, discount, webinar, quiz

Campaigns & Automations

Promotional Campaigns

Newsletters, offers, product launches

Promotional Campaigns

Newsletters, offers, product launches

Welcome Series

Onboarding sequences for new subscribers

Welcome Series

Onboarding sequences for new subscribers

Abandoned Cart & Browse

Recovering lost sales, trigger emails

Abandoned Cart & Browse

Recovering lost sales, trigger emails

Automations & Flows

Nurture, post-purchase, upsell, cross-sell

Automations & Flows

Nurture, post-purchase, upsell, cross-sell

Transactional Emails

Order confirmation, delivery, invoice

Transactional Emails

Order confirmation, delivery, invoice

A/B Testing Campaigns

Subject, content, CTA, sending time

A/B Testing Campaigns

Subject, content, CTA, sending time

Design & Reporting

Design Template Email

HTML responsive, dark mode, brand guidelines

Design Template Email

HTML responsive, dark mode, brand guidelines

Copywriting Email

Subject lines, preheader, body text, CTA

Copywriting Email

Subject lines, preheader, body text, CTA

Monthly Report

Open rate, CTR, conversions, attributed revenue

Monthly Report

Open rate, CTR, conversions, attributed revenue

Deliverability Optimization

Inbox placement, spam score, sender score

Deliverability Optimization

Inbox placement, spam score, sender score

Training Email Marketing

Klaviyo, Mailchimp, ActiveCampaign Workshops

Training Email Marketing

Klaviyo, Mailchimp, ActiveCampaign Workshops

DIGITAL WORKFORCE S.R.L.
str. Delea Veche, nr. 24, Corp D, Etaj 5, București, Sector 2.
J40/4884/2013, cod fiscal 31503606.

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Abonează-te la newsletter acum!

DIGITAL WORKFORCE S.R.L.
str. Delea Veche, nr. 24, Corp D, Etaj 5, București, Sector 2.
J40/4884/2013, cod fiscal 31503606.

Servicii

Companie

Termeni și condiții

Politica de confidențialitate

Abonează-te la newsletter acum!

DIGITAL WORKFORCE S.R.L.
str. Delea Veche, nr. 24, Corp D, Etaj 5, București, Sector 2.
J40/4884/2013, cod fiscal 31503606.

Servicii

Companie

Termeni și condiții

Politica de confidențialitate

Abonează-te la newsletter acum!